The Long Tale Keyword Myth – For NZ AdWords Advertisers

Theory: Good way for small advertisers to reach users at a lower cost is to focus on using lots of long tail keywords instead of the more popular generic terms. If you are advertising inside New Zealand you need to be vary of this strategy. If implemented in the same way American advertisers do it, you stand to lose a lot! Continue reading “The Long Tale Keyword Myth – For NZ AdWords Advertisers”

How to Beat Your Biggest Competitor in Google – Outrank Share Bidding

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Mission in Life: Beat Your Arch Enemy in Google

Is there one competitor that just keeps showing up ahead of you in Google and is a thorn in your eye? Is it your mission in life to beat them by showing up above them?

I got good news then! Believe it or not that’s super easy to do…. Continue reading “How to Beat Your Biggest Competitor in Google – Outrank Share Bidding”

Simple Website User Test to See What Your Clients Really Think of Your Site

A client had a professional designer and a team of developers revamp their e-commerce website.  New design, navigation and lots of advanced functionalities were implemented. Everyone was very proud of it. Until they launched it. Immediately after the new site went live orders plummeted. Their customers obviously disagreed but none could understand why… Continue reading “Simple Website User Test to See What Your Clients Really Think of Your Site”

Advertising to Mobile Users – Strategies, Insights & Best Practices

Mobile advertising spend has been on the rise ever since Google introduced Enhanced campaigns in 2014, which target mobile devices by default.

People are definitely spending more time on their smart phones but does that mean you should spend money advertising on mobiles?  Continue reading “Advertising to Mobile Users – Strategies, Insights & Best Practices”

How To Get Stars in Your AdWords Ad

stars-adwords-adShowing stars alongside your AdWords ads is a great way to stand out from other advertisers in the search results.

Very few advertisers show stars with their ads so this could be your chance to get double digit improvements in your CTR%. Plus all the other wonderful conversion-related bi-products of having reviews and social proof behind your brand/products/services. Continue reading “How To Get Stars in Your AdWords Ad”

You’ve Exhausted Google AdWords Search Opportunities – What Now?

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There might come a time when you have used up all the opportunities that exist in Paid Search – You are close to 100% Impression Share (market share in AdWords) and there just isn’t any more you can do to drive more clicks via paid Search on Google. What should be your next move? Display? SEO?  Continue reading “You’ve Exhausted Google AdWords Search Opportunities – What Now?”