Theory: Good way for small advertisers to reach users at a lower cost is to focus on using lots of long tail keywords instead of the more popular generic terms. If you are advertising inside New Zealand you need to be vary of this strategy. If implemented in the same way American advertisers do it, you stand to lose a lot! Continue reading “The Long Tale Keyword Myth – For NZ AdWords Advertisers”
One thing I don’t spend huge amount of time on prior to setting up AdWords campaigns, which probably goes against everything you read, is too extensive keyword research.
Wait! Don’t shoot!
Let me explain … Continue reading “How to Do Keyword Research in AdWords”
Mission in Life: Beat Your Arch Enemy in Google
Is there one competitor that just keeps showing up ahead of you in Google and is a thorn in your eye? Is it your mission in life to beat them by showing up above them?
I got good news then! Believe it or not that’s super easy to do…. Continue reading “How to Beat Your Biggest Competitor in Google – Outrank Share Bidding”
A client had a professional designer and a team of developers revamp their e-commerce website. New design, navigation and lots of advanced functionalities were implemented. Everyone was very proud of it. Until they launched it. Immediately after the new site went live orders plummeted. Their customers obviously disagreed but none could understand why… Continue reading “Simple Website User Test to See What Your Clients Really Think of Your Site”
In late 2016 Google launched a new ‘click-to-message’ ad extension type. It places an icon next to your ad that searchers can click on, to instantly open a text message dialog on their phone. How effective are these & how can you use them?
Continue reading “Click-to-Text Message Extensions”
Mobile advertising spend has been on the rise ever since Google introduced Enhanced campaigns in 2014, which target mobile devices by default.
People are definitely spending more time on their smart phones but does that mean you should spend money advertising on mobiles? Continue reading “Advertising to Mobile Users – Strategies, Insights & Best Practices”
Showing stars alongside your AdWords ads is a great way to stand out from other advertisers in the search results.
Very few advertisers show stars with their ads so this could be your chance to get double digit improvements in your CTR%. Plus all the other wonderful conversion-related bi-products of having reviews and social proof behind your brand/products/services. Continue reading “How To Get Stars in Your AdWords Ad”
There might come a time when you have used up all the opportunities that exist in Paid Search – You are close to 100% Impression Share (market share in AdWords) and there just isn’t any more you can do to drive more clicks via paid Search on Google. What should be your next move? Display? SEO? Continue reading “You’ve Exhausted Google AdWords Search Opportunities – What Now?”
Most wasted money & opportunities in AdWords comes from paying for clicks (users) who aren’t your real prospects. Continue reading “Keyword Match Types Explained”
If you ever wondered whether you should take a plunge and expand your advertising beyond Search into the Google’s Display Network, this guide will help you asses if that’s a wise move for your business.
Continue reading “Google Display Network – Will It Work For Your Business Type?”