The Long Tale Keyword Myth – For NZ AdWords Advertisers

Theory: Good way for small advertisers to reach users at a lower cost is to focus on using lots of long tail keywords instead of the more popular generic terms. If you are advertising inside New Zealand you need to be vary of this strategy. If implemented in the same way American advertisers do it, you stand to lose a lot! Continue reading “The Long Tale Keyword Myth – For NZ AdWords Advertisers”

Search Terms Report – The Key Important Performance Indicator in AdWords

You are getting lots of clicks on your AdWords ads but no sales, what’s going in? You need to examine the QUALITY of your traffic and here’s how you should do it, the right way. Forget about looking at the Keywords report. The first things I always look at for clues is the Search Terms Report.
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