A client had a professional designer and a team of developers revamp their e-commerce website. New design, navigation and lots of advanced functionalities were implemented. Everyone was very proud of it. Until they launched it. Immediately after the new site went live orders plummeted. Their customers obviously disagreed but none could understand why… Continue reading “Simple Website User Test to See What Your Clients Really Think of Your Site”
Category: Conversion Rate Optimization CRO
Conversion Rate Optimization (CRO)
What is CRO?
A process of optimizing website or landing page/s to improve goal conversions. Conversion can be a sale, enquiry (email, phone), newsletter signup or any other goal you want your customer to complete on your site or on your landing page.
When it comes to success of your online campaigns, the 2 key components are:
1) volume of visitors – getting as many of your target users to visit your site as possible.
2) conversion rates – getting as many of your visitors to complete the desired action on your site.