Theory: Good way for small advertisers to reach users at a lower cost is to focus on using lots of long tail keywords instead of the more popular generic terms. If you are advertising inside New Zealand you need to be vary of this strategy. If implemented in the same way American advertisers do it, you stand to lose a lot! Continue reading “The Long Tale Keyword Myth – For NZ AdWords Advertisers”
Mission in Life: Beat Your Arch Enemy in Google
Is there one competitor that just keeps showing up ahead of you in Google and is a thorn in your eye? Is it your mission in life to beat them by showing up above them?
I got good news then! Believe it or not that’s super easy to do…. Continue reading “How to Beat Your Biggest Competitor in Google – Outrank Share Bidding”
In late 2016 Google launched a new ‘click-to-message’ ad extension type. It places an icon next to your ad that searchers can click on, to instantly open a text message dialog on their phone. How effective are these & how can you use them?
Continue reading “Click-to-Text Message Extensions”
Mobile advertising spend has been on the rise ever since Google introduced Enhanced campaigns in 2014, which target mobile devices by default.
People are definitely spending more time on their smart phones but does that mean you should spend money advertising on mobiles? Continue reading “Advertising to Mobile Users – Strategies, Insights & Best Practices”