In late 2016 Google launched a new ‘click-to-message’ ad extension type. It places an icon next to your ad that searchers can click on, to instantly open a text message dialog on their phone. How effective are these & how can you use them?
Category: Mobile Advertising
Advertising on Mobiles – case studies, trends, insights, best practices and strategies for effectively marketing to mobile device users. Smart phone usage is growing and people spend more time on their devices YoY – Google has responded by making all their AdWords campaign automatically target mobiles. Some things you should consider when deciding whether to target mobile users and how to get the best ROI from it.
Advertising to Mobile Users – Strategies, Insights & Best Practices
Mobile advertising spend has been on the rise ever since Google introduced Enhanced campaigns in 2014, which target mobile devices by default.
People are definitely spending more time on their smart phones but does that mean you should spend money advertising on mobiles? Continue reading “Advertising to Mobile Users – Strategies, Insights & Best Practices”